Though it may seem as if the record-breaking sweltering temperatures of summer were just upon us yesterday, the 2012 holiday season is in full effect. Shopping is underway, trees and decorations are up, holiday standards are dominating radio and there is a familiar chill in the air that lets you know December is just around the corner. Playing off the familiar theme of the 12 Days of Christmas, the highly buzzed about 12th & Midtown district aims to get Atlantans in the spirit of the season by implementing the 12 Days of Midtown. Celebrating the holiday season never sounded so good!


In case you’re unfamiliar with the 12th & Midtown area, it spans approximately four blocks and is more than 3-million-square-foot mixed-use development featuring class A office towers, a luxury hotel, premium residences and flagship high-end retail stores. Still fairly new to the Atlanta landscape, 12th & Midtown is rapidly growing and attracting locals and future business owners. The goal is to transform Peachtree Street into a metropolitan shopping oasis that rivals some of the more well-known similar developments in other parts of the country.


For the current holiday season, the 12 Days of Midtown “is a collective effort among select tenants to showcase the district as a true destination within Atlanta during the holidays and throughout the year,” according to Shirley Gouffon, senior vice president of retail leasing for 12th & Midtown and Selig Enterprises. This celebration takes place from Wednesday, December 12, through Sunday, December 23, the actual “12 days” referenced in the title of the event. During these selected days, participating restaurants and retail tenants will offer deals, discounts and special offerings representative of the holiday season.


While visiting any of the participating restaurants and businesses, all patrons have to do is mention the “12 Days of Midtown” and they will receive special offers and promotions. Participating tenants include: Cucina Asellina (Egg nog panna cotta paired with a glass of Prosecco for $12), Exhale Spa (25% off all spa therapies for the purchaser and friend or $50 towards any spa therapy with any gift card purchase), Mi Cocina (one complimentary cup of queso blanco per table), Piola (one complimentary caipirinha, sgroppino or caipiroska per person with purchase), Ri Ra Irish Pub ($4 “winter warmers” or one free dessert with the purchase of two entrees) and STK (prosecco-poached pear crostata paired with a glass of Prosecco for $12). Celebrate the holiday season Midtown-style and come down and explore this new area!


For more information about this event or 12th & Midtown, visit www.12thmidtown.com.

For more information about the author, Danielle Jennings, please visit my Google+ page.