MAXS Wine Dive Comes to 12th Midtown District

Midtown has always been known as one of Atlanta's more hip and innovative neighborhoods, which is why any news of additions to the 12 th & Midtown District are met with great anticipation to say the least. The latest tenant to call 12 th & Midtown home is an eclectic eatery that is perfect for the neighborhood. Read on to find out everything you need to know about MAX'S Wine Dive and when you can expect to get a taste. 12 th & Midtown is pleased to announce the addition of MAX's Wine Dive , slated to open spring/summer 2014 in the district's esteemed 77 12 th building. MAX's is the sixth new restaurant tenant 12 th & Midtown has announced this year. "MAX's Wine Dive was hand-selected as the perfect complement to our swiftly growing collection of eclectic restaurant and retail tenants," said Shirley Gouffon, Senior Vice President of Selig Enterprises, co-developer of 12 th & Midtown.

"MAX's has received several awards and accolades and we are excited to bring this unique hot spot to Midtown." The renowned "gourmet comfort food" concept with five locations in Texas and a mantra of "Fried Chicken and Champagne... Why the Hell Not?!?," features a dual-sided menu consisting of "MAX's Classics" on the left and a seasonal menu on the right. The seasonal, chef-driven offerings change three times a year and are unique to each MAX's as they are designed and created by that particular location's Executive Chef and culinary team. Additionally, the restaurant is known for serving spectacular wines from around the world, providing the perfect juxtaposition to each dish. "We are thrilled to introduce e our concept to Atlanta's 12 th & Midtown district," said Jerry Lasco, Founder and CEO of Lasco Enterprises. "MAX's Wine Dive is a great fit for midtown, which has a lively mix of restaurants, retail, office and residential spaces. We like to tap into the pulse of a neighborhood and are ready to showcase our cuisine, wine and atmosphere in this great city."

MAX's Wine Dive's "Classics" menu items include MAX's famous Southern Fried Chicken with mashed potatoes, collard greens and Texas toast (consistently recognized as one of the top-10 fried chicken dishes in the country); The Fried Egg Sandwich with truffle oil, applewood-smoked bacon, Gruyere, lettuce, tomatoes and garlic black truffle aioli, sandwiched between two pieces of artisan sourdough; MAX 'n Cheese consisting of cavatappi pasta tossed in truffle cream with provolone, Gruyere and Parmigiano-Reggiano; and Nacho Mamas Oysters with crispy fried Gulf Coast oysters and garlic aioli on crispy MAX's wonton chips, habanero salsa and cilantro. Max's Wine Dive will join a plethora of other eateries scheduled to open at 12 th & Midtown in within the next year, including Tabla, Panera Bread, Taco Diner, Fig Jam and BurgerFi.

About MAX'S Wine Dive During the past seven years, the MAX's Wine Dive concept has garnered numerous accolades and awards including Wine Enthusiast Magazine's "The Nation's 10 Best Brunches" in 2013, Travel + Leisure's "Best Wine Bars" in 2012, OpenTable Diner's Choice for "Top 100 Brunch Restaurants in the U.S.," and Southern Living Magazine's "The South's Best Fried Chicken." MAX's chefs have appears on Food Network, the Cooking Channel, and a multitude of local networks. Most recently, Nation's Restaurant News named MAX's Wine Dive one of the "50 Breakout Brands" for 2013 as well as one of five "2013 Hot Concepts" in the United States. For more information about the author, Danielle Jennings, please visit my Google+ profile page.