Sprinkles Cupcakes Set for January Debut at Lenox Square Mall

Let's be honest, there is nothing like a sweet, decadent to dessert to cap off a nice meal or just to simply indulge in when you get the urge. Cupcakes are one of those types of desserts and they happen to be quite popular in Atlanta, with cupcakeries popping all over the city. Well, they are about to get some company because a new cupcake contender is about to invade Buckhead's Lenox Square Mall. Find out all the sweet details below! The highly anticipated Sprinkles Cupcakes is excited to announce its first Southeastern location will debut in Atlanta in January 2014. Sprinkles Atlanta will find itself in Buckhead's Lenox Square Mall and will feature Sprinkles Cupcakes, Sprinkles Ice Cream, Sprinkles Cookies and one of the country's four Cupcake ATMs.

"I am thrilled to head down to Atlanta for our premiere southeastern location," said Candace Nelson, founder of Sprinkles Cupcakes and judge on Food Network's Cupcake Wars . "Our most popular cupcake flavor, Red Velvet, was inspired by my husband's Southern roots. I can't wait to pair it with hearty Southern food and try my hands at whipping up a Georgia peach flavored cupcake!" Sprinkles Cupcakes Sprinkles Cupcakes are handcrafted from the finest ingredients and are available in more than 50 different flavors, including banana, chai latte, dark chocolate, strawberry and the classic favorite, red velvet. Sprinkles will offer easy online ordering for same day pickup and delivery.

Sports fanatics will be able to root for their favorite team with Atlanta Braves sugar decorations and students can show their school pride with University of Georgia, Georgia Tech, Auburn University, University of Alabama and University of Florida sugar decorations. Sprinkles Ice Cream Handcrafted using organic California dairy and carefully selected ingredients, Sprinkles is slow churned to incorporate less air, resulting in a densely creamy and intensely flavorful ice cream experience. Scooped into crisp waffle cones or piled high into sundaes loaded with housemade sauces and toppings, Sprinkles Ice Cream is a back to basics creamery with a Sprinkles twist! Ice cream purists will be able to choose scoop shop classics such as vanilla bean, strawberry and coffee, while foodies may opt for salty caramel, cap'n crunch or butter pecan studded with caramelized pecan dragees. Also on the menu: non-dairy sorbets, shakes, malts and root beer floats! Can't decide between Sprinkles Cupcakes and Sprinkles Ice Cream? There's no need to with menu items such as red velvet waffle cones, crumbled cupcake toppings, cupcake sundaes, cupcake shakes and the decadent Sprinkles Sandwich - a heaping scoop of your favorite ice cream flavor pressed between two fluffy cupcake tops! Sprinkles Cupcake ATM In 2012, Sprinkles debuted the world's first Cupcake ATM and received worldwide media recognition.

Sprinkles Atlanta will be the fourth city to receive this specially designed machine which dispenses freshly baked cupcakes 24 hours a day and can hold up to 600 cupcakes at a time. The machine is constantly restocked throughout the day to ensure freshness. Sprinkles Cupcakes opened "the world's first cupcake bakery" in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as "the progenitor of the haute cupcake craze." Founded by Candace Nelson, judge on Food Network's hit show "Cupcake Wars," and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike.

From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles! Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has 13 locations nationwide, a traveling Sprinklesmobile - the world's first cupcake truck, and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada.